Liquor company’s team members use technology to master product and service knowledge.

eTech Advisors launches learning tool with Florida’s largest wine & spirits retailer

Liquor company’s team members use technology to master product and service knowledge

ORLANDO, FLA. (March 10, 2018)– eTech Advisors announced a partnership with ABC Fine Wine & Spirits, Florida’s largest family-owned and operated wine, spirits, beer and cigar retailer, to bring leading-edge, eLearning to team members that educates them about products and services offered at more than 120 stores.

ABC recently initiated a series of programs in an effort to develop the most educated staff at any wine, spirits, beer and cigar retailer. The strategy and system eTech and ABC created emphasize core competencies through Q&A courses, category specific programs and more. The overall partnership gives ABC team members a competitive advantage through this specialized training.

“We needed a strategy that would provide value to more than a thousand employees throughout the state and eTech is helping us reach our training goals,” said Socrates Sakell, Senior Director of Learning and Development for ABC Fine Wine & Spirits. “Their knowledge and expertise give us a more well-rounded learning environment for our team members and lets us be more creative when building our curriculum.”

The eLearning platforms from eTech are currently being used by ABC team members to increase their interaction with product information while building their sales confidence within product categories available at all ABC retail locations.

“By combining the industry knowledge ABC already has with our learning solutions, we are able to bring an effective learning experience to ABC team members,” said Scott Keit, Chief Advisor and founder of eTech Advisors. “We’re proud to partner with ABC and look forward to seeing the impact this training has on the overall customer experience in their stores.”

About eTech Advisors

eTech Advisors leverages experience with enterprise learning and talent applications along with overall knowledge of the eLearning industry to help organizations select, deploy and maintain systems that are right for them. The company uses a hands-on approach and works directly with clients for long-term solutions. To learn more, visit

About ABC Fine Wine & Spirits

Orlando-based ABC Fine Wine & Spirits is Florida’s oldest and largest wine & spirits merchant. Founded in 1936 in Orlando by Jack Holloway, the company is in its third generation of family leadership, with CEO Charles Bailes, III, and Executive Vice President Jess Bailes at the helm. For more information visit

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